Business Support

We are delighted to offer our free business support workshops led by visitor economy experts at Epona Marketing. These events are open to all visitor economy businesses in Stoke-on-Trent and Staffordshire and have been made possible by the UK Government UKSPF programme. Places are limited so please register your place on the links below.

Thursday 29 February 2024 – World of Wedgwood

Marketing Masterclass - Unlock the secrets of marketing strategy success in our Marketing Masterclass. Learn tactics, tools, and techniques to elevate your brand. Breakout sessions and a chance to network all within this packed three-hour session. 

Digital Wellbeing - Is your business fully immersed in digital technology? This workshop will break down the barriers and mysteries of the digital landscape

Wednesday 6 March 2024 – Middleport Pottery

Sustainable and Responsible Tourism – making sustainability work for you, your visitors and our planet.  How far down the line are you in creating sustainable practices within your business?

Why Reputation Matters in the Visitor Economy – Building and protecting your business reputation. In the competitive world of tourism and hospitality, a strong reputation is key to survival and success and it doesn't come by accident.

Tuesday 12 March 2024 – The Potteries Museum and Gallery

Getting Product Ready to Grow your Business with the Travel Trade - This workshop aims to equip you with invaluable insights and strategies to effectively engage with the travel trade industry.

We look forward to seeing you at our workshops brought to you by the UKSPF Visit Stoke-on-Trent: A City of Imagination business support programme.