Visit Stoke

Welcome to the official tourism site of Stoke-on-Trent where you will find useful information about things to do, where to stay, and find out what's on. 

Stoke-on-Trent, affectionately known as The Potteries, is a distinctive city recognised as a World Craft City for Ceramics by the World Craft Council. It is a vibrant hub of creativity that produces beautiful ceramics and preserves the traditional craft. Additionally, the city is focused on developing advanced ceramic technologies for the future.

Discover Stoke-on-Trent's remarkable story in our award-winning museums and visitor attractions, test your own creative skills with our hands-on pottery making experiences and shop 'til you drop with a great range of pottery factory shops.

We are a city that loves to have fun! We have some fantastic family fun attractions, including the Trentham Estate with its stunning award-winning Italian Gardens; Shopping Village; woodlands, parkland, and mile-long lake; and Trentham Monkey Forest, where you can walk amongst 140 free-roaming Barbary macaques in beautiful woodland. We are also the nearest city to the Alton Towers Resort, home to adrenaline-pumping roller coasters including Wicker Man, Nemesis Reborn, The Smiler, Oblivion, Galactica, TH13TEEN, and Rita. Including their recently opened Bluey ride!