Moorcroft Heritage Visitor Centre

About

Described as the world's best kept secret, a visit to the Moorcroft Heritage Visitor Centre will reveal Moorcroft's unique handcrafted, quality, collectable art pottery.

Moorcroft Heritage Visitor Centre includes a fascinating factory tour, a Grade II listed bottle oven, shopping, and a museum, all coming together to create an unforgettable experience.

Moorcroft's factory tour takes visitors on the journey through the processes that each unique, hand-crafted piece of Moorcroft makes. These hand-made processes remains almost the same today as they have done for over 100 years. Made by hand for collectors around the world, each piece created results in designs made up of rich deep colours, and all these beautiful works of art can be viewed and purchased in the Moorcroft shop. Plan your visit ahead and book a guided Moorcroft Factory Tour to avoid disappointment.

The museum which houses fascinating pieces of Moorcroft in their original Liberty Cabinets, allows visitors to view the history of ceramic art through the ages. Journey through Art Nouveau, and Art Deco to the designs of today and bask in a ceramic heritage.

Moorcroft continues to create art pottery in Stoke-on-Trent, using renowned heritage craft techniques and acclaimed line up of designers, at the highest level in the Applied Arts. The Pottery’s ethos has always been that Moorcroft will continue to hold its revered name if design does not stand still. Design now includes jewellery - mined, crafted and fired to perfection.