About
Wedgwood Factory Tour
Join a guided tour of our iconic Wedgwood Factory at World of Wedgwood and let our knowledgeable tour guide talk you through the manufacturing process as you get up close and personal with our skilled workers on a journey of how it’s made. We reveal where we design, create and craft Wedgwood. Discover the craftsmanship and extraordinary skills of our talented workers as you watch them cast, fire, glaze, make figures, decorate, hand- paint, ornament and gild. After watching the team in action, you'll never look at a piece of Wedgwood the same again!
World of Wedgwood
World of Wedgwood is a world of luxury shopping, unique events, colourful dining, hands-on learning experiences, picturesque woodland and the V&A Wedgwood Collection. In a world of endless experiences, you can shop our Wedgwood Store featuring our exquisite range of Wedgwood and Waterford Crystal, as well as our popular Factory Outlet featuring Wedgwood, Royal Doulton, Royal Albert and Waterford to name a few. ‘Josiah and Co’ opened it’s doors in 2021; a little shop with a big ambition to put local artisans on the map. The shop showcases the products of over 35 local makers from across Stoke on Trent and Staffordshire.
In addition to our wonderful shopping opportunities, you can be sure to dine in style here. Our Wedgwood Tea Room offers an eclectic menu for brunch and lunch and our iconic afternoon tea. Across the way you’ll find ‘Lunar’ by two Michelin star Chef, Niall Keating, where you can enjoy a new modern fine dining concept in a breath-taking setting.
If you’re more of a hands-on kind of learner, try your hand at throwing your very own pot in our Clay Studio where our host will help you use a potter’s wheel! Our Decorating Studio opens on special occasions like holidays, so you can paint a piece of stoneware yourself to take home on the same day.
You’ll also find the iconic V&A Wedgwood Collection here; home to over 165,000 works of art, ceramics, manuscripts and photographs charting the factory’s history, designs and ceramic production. Around 3,500 objects are on display in the purpose-built museum, showcasing the commercial and aesthetic history of Wedgwood ceramics from iconic jasperware and black basalt vases and ornaments, to bone china tea-sets and classic 20th-century designs. Entry is free to the V&A Wedgwood Collection.
Throughout the year we host some marvellous events, from unique dining opportunities for adults, to family friendly trails and immersive interactive experiences.
We’re set in the picturesque village of Barlaston, Staffordshire and surrounded by the Hem Heath Woods, so come rain or shine, our whimsical woodland and nature trail is fit for all ages to enjoy the great outdoors. Minutes from the canal, lake and Barlaston Downs, there is so much to do both inside and out!
Part of a group?
We love welcoming groups at World of Wedgwood. Our bookings team will be delighted to propose ideas for your next great group trip! Our close proximity to the motorway makes us an ideal venue for coaches. We have great benefits for groups of 12 or more:
Discounted admission rates
Free visit for group leader and coach driver
Drop-off and pick-up point for coaches
£5 voucher for the coach driver to redeem against food in our Tea Room
Dedicated member of staff to help plan the perfect day
Special group menus with reserved seating
Free parking
Factory Tour Pricing:
Adults: £12.50 (age 12+)
Under 12s: Free
Concession: £10.00 (age 60 +)
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