Visit Stoke

Welcome to the official tourism site of Stoke-on-Trent where you will find useful information about things to do, where to stay, and find out what's on. 

Stoke-on-Trent is a unique city affectionately known as The Potteries. We are a creative city that makes beautiful things. We create art from dirt. We are a place where art, technology and commerce come together through craftsmanship. We are the World Capital of Ceramics. 

Discover Stoke-on-Trent's remarkable story in our award-winning museums and visitor centres, test your own creative skills with our hands-on pottery making opportunities and shop 'til you drop with a great range of pottery factory shops.

We are a city that loves to have fun! We have some fantastic family fun attractions including the Trentham Estate with its stunning award-winning Italian Gardens; Shopping Village; woodlands, parkland, and mile long lake; and Trentham Monkey Forest, where you can walk amongst 140 free-roaming Barbary macaques in beautiful woodland. We are also the closest city to the Alton Towers Resort - home to adrenaline-pumping rollercoasters including Wicker Man, Nemesis, The Smiler, Oblivion, Galactica, TH13TEEN, and Rita. It also has lots of fun family rides and attractions such as the brand new World of David Walliams and CBeebies Land.   

2025 marks a momentous occasion for Stoke-on-Trent as the city celebrates its centenary! To find out more about the events happening across the city click here.